Custom Systems
Websites, portals, ordering, booking, and payment-enabled customer journeys built so visitors understand the offer quickly and complete the next step on mobile.
Typical first build
KES 150k - 400k
Timeline
4 - 7 weeks
Includes
Discovery, build, launch, and a 30-day post-launch window for adjustments.
Range covers most first projects in this pillar. Final scope and price come out of a planning call.
Common use cases
When this pillar becomes useful
Mobile storefront with M-PESA
A retailer or D2C brand whose customers shop and order from a phone but currently do it through DMs and call-backs.
Outcome
Customers browse, ask, order, and pay with M-PESA STK push, with a clean record for the team.
Stockist or wholesale portal
A distributor or supplier whose B2B customers reorder through phone calls, WhatsApp, or shared spreadsheets.
Outcome
Stockists log in, reorder, see balances, and submit POs without anyone retyping the order.
Loyalty and customer account hub
A retailer with returning customers who reorder, ask about delivery, and want offers but currently get treated like first-time buyers.
Outcome
Customers log in to see past orders, track delivery, and unlock offers, without the team manually pulling history.
Service booking and deposit funnel
A trades, agency, or professional firm where leads start a conversation but rarely complete the booking step.
Outcome
Prospects scope the job, see availability, book a slot, and pay a deposit before the first reply.
Quote-request site for project work
A service business that quotes per-project (events, fit-outs, consulting) and loses leads to slow turnaround.
Outcome
Requests arrive with the right context for the team to send a structured quote within hours.
Membership or retainer signup site
A service business offering monthly retainers, packages, or memberships that today are sold over phone and email.
Outcome
Clients pick a plan, sign up, pay, and get onboarded automatically, with renewal handled in the background.
Admissions and parent portal
A school whose admissions and fee enquiries pile up across phone, WhatsApp, and walk-ins each term.
Outcome
Parents enquire, apply, pay fees, and read updates from one branded portal instead of group chats.
Course catalogue and enrolment site
A training centre or academy whose courses are discovered offline because the website does not let people enrol.
Outcome
Prospective students browse courses, check intakes, and enrol with payment in a single mobile flow.
Term landing and event pages
A school running open days, sports days, fundraisers, or term events that today get announced through WhatsApp screenshots.
Outcome
Each event has a clean page with details, RSVP, and payment, so parents act without back-and-forth messages.
Sound like your situation?
A 30-minute planning call gets you scope, timeline, and a budget range you can act on.
Problems we hear most often
If any of these sound familiar, this pillar is the right place to start.
Slow, generic websites that do not explain what the business actually does
Customers calling because the site cannot answer simple questions
No clean path from interest to checkout, booking, or enquiry
Manual order taking on WhatsApp with no record-keeping
What is included
Capabilities inside this pillar
Business websites and landing pages
E-commerce and product catalogues
Customer portals and self-service accounts
Booking, ordering, and quoting flows
Payment-enabled checkout with M-PESA, card, and mobile money
Performance, SEO, and analytics setup
Workflow example
Before, build, after
The useful question is not only what feature gets built - it is what changes in how customers, staff, payments, and records move through the business.
Before
Customers find an outdated site, send an open-ended message, wait for a reply, then pay manually after several follow-ups.
Build
We map the customer journey, build the page or portal, add enquiry/order states, wire payment and messaging where useful, and add tracking.
After
The business gets cleaner enquiries, fewer manual explanations, and a customer-facing system that records what happened.
Want a workflow mapped for your business?
We will sketch the before/build/after for your specific operation on the call.
Infrastructure inside this pillar
The rails we wire in when the workflow needs them
Good fit when
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The business gets regular enquiries, orders, bookings, or account requests.
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Customers need to take action on mobile without calling first.
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Payment, WhatsApp, SMS, or email needs to be part of the journey.
Not the best starting point when
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The offer is not clear enough yet to turn into a customer journey.
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You only need a static brochure page with no forms, payments, portal, or workflow.
Example deliveries
What this looks like in practice
Retail storefront with M-PESA checkout
Faster, clearer storefront with product discovery, M-PESA STK push, and a simpler path to purchase.
Service-business booking site
Mobile-first lead capture with quote requests, calendar booking, and WhatsApp handoff to the team.
School parent portal
Branded site with admissions enquiries, fee payment, and announcements that parents actually read.
Scoping inputs
What makes planning faster
You do not need perfect documentation before a call. These are the practical details that help us recommend the right starting build and avoid unnecessary scope.
Your main customer actions: enquire, book, order, pay, download, or log in.
Current customer questions and where the team answers them today.
Payment, messaging, CRM, spreadsheet, or email tools that already exist.
A clear owner who can approve copy, flows, and launch decisions.
Buyer questions
Questions that usually come up
Is this just web development?
Not usually. The website may be the visible part, but the useful work is the customer journey behind it: forms, checkout, status updates, records, and handoff to the team.
Can this start small?
Yes. A practical first build can be one high-value journey such as quote requests, retail ordering, bookings, or customer account access.
Industries we know best for this pillar
Built around how operators actually work
Ready to scope a custom systems project?
Where customers find you, decide, and pay. Tell us the bottleneck and we will point at the right scope, timeline, and budget range.
- Free 30-minute planning call
- Scope, timeline, and budget range
- WhatsApp, phone, or email available
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